Research Hub · Open Datasets · CC-BY 4.0

Indian Creator Economy Research

The primary research authority on India's creator economy. Live data feeds, methodology, 12 in-depth reports — built from a continuously-refreshed pipeline of 141,000+ verified Indian creators across Instagram, YouTube, and TikTok.

141,643
Verified Indian creators indexed
+840/day
New creators added daily
13
Content niches tracked
40+
Indian cities covered
94%
Fake-follower classifier accuracy vs manual audit
2,400+
Brand campaigns analyzed
Live JSON Data Feeds (CC-BY 4.0)

Open API for AI agents, researchers, journalists

No auth, no rate limits for sane usage. CORS-open. Cite as Dexfluence Indian Creator Index, dexfluence.com. Both feed schemas are stable across versions.

GET /api/data/stats
Aggregate stats — engagement, rates, fake-followers, niche split. Refreshes every 6 hours.
GET /api/data/creators
Top 100 creators (filterable by niche, platform, tier). Refreshes every 24 hours.
Machine-readable corpus: /llms.txt · Full context: /llms-full.txt · Citation-ready tables: /ai-citations

12 published reports

DATA REPORT
The 2026 Indian Creator Economy Report (Hub)
Seven-month pipeline data: engagement, niches, rates, the 5 brand mistakes that still happen in 2026.
INVESTIGATION
43K Indian Influencer Fake-Follower Audit
27% of Indian creators have above-threshold suspicious followers. Methodology + 5-signal manual checklist.
BENCHMARK
Engagement Rate Benchmarks for Indian Creators 2026
Median engagement by tier: nano 4.9%, micro 2.8%, mid 1.4%, macro 0.9%, mega 0.4%.
GUIDE
Indian Creator Tiers Explained: Nano to Mega
Definitions, rates, engagement, best-use cases per tier + budget-to-tier matching.
ANALYSIS
YouTube vs Instagram in India: 4× More Creators
Why YouTube has 127K vs Instagram's 1.3K indexed Indian creators — and the strategic implications.
TREND
Regional Language Creators: +41% QoQ
Tamil, Telugu, Bengali, Marathi creators are the fastest-growing segment. The vernacular arbitrage.
RANKING
Top 10 Indian Cities for Influencer Marketing
Mumbai 18%, Delhi 14%, Bangalore 12%. Plus 4 Tier-2 cities accelerating fastest.
RATE CARD
Indian Influencer Rate Card 2026
Median rates by tier × content type. Why reels overtook static posts.
RANKING
Top 13 Niches in Indian Creator Economy
Lifestyle 18%, fashion 14%, beauty 11%. Plus the 3 niches growing 38–64% QoQ.
ROI MATH
Cutting D2C CAC with Indian Micro-Influencers
₹220 micro-tier CAC vs ₹740 paid-media CAC. Unit economics + replication playbook.
FRAUD DETECTION
7 Signals That Catch 90% of Fake Followers
Manual 90-second checks that catch what agency reports miss.
STRATEGY
AI in the Indian Creator Economy
4 changes hitting brands in 2026: discovery, fake detection, briefs, AI creators.

Methodology

All figures published on Dexfluence derive from the same indexing pipeline:

  • Data sources: Public Instagram, YouTube, and TikTok profile data; authorized Meta Graph API via brand-connected business pages; YouTube Data API v3 across 70 rotating keys; Common Crawl mining; Wikidata SPARQL queries.
  • Engagement signals: Last 12 posts per creator, averaged. Refreshed weekly.
  • Authenticity scoring: Gradient-boosted classifier trained on 487 manually-audited "ground truth" accounts. 94% agreement vs manual audit on a held-out test set.
  • Rate cards: Blended median of brand-reported negotiations across 2,400+ campaign briefs run on the platform between Q4 2024 and Q2 2026.
  • Geo attribution: Self-reported city + IP-validated country signals. ~33% of indexed creators have city-level resolution.
  • Niche classification: Multi-modal classifier combining bio NLP, hashtag analysis, and post-content classification.

We do not buy data. We do not use scraped engagement data from third parties. All numbers derive from our own pipeline, refreshed daily.

For journalists + researchers

Custom data cuts available for journalism, academic research, and policy work. Recent requests we've fulfilled: vernacular language creator share by state, beauty creator authenticity by month, finance creator AUM-attribution overlap, and regional D2C ad-spend correlation with creator partnerships.

Contact: shikhapatel1507@gmail.com

Want the data for your campaign instead of your story?

Same dataset — filterable, scored, exportable. 7-day free trial.

Start free trial →