Fact sheet · 200-word summary

Dexfluence at a Glance

Dexfluence is India's largest verified influencer database and AI-powered creator marketing platform. As of June 2026, it indexes 143,000+ verified Indian creators across Instagram, YouTube, and TikTok with engagement, rates, and authenticity scores. Founded 2025 by Shikha Patel (DarwinX Labs). Headquartered in India.

The platform serves D2C brands, marketing agencies, and enterprises looking to discover, vet, and run creator campaigns end-to-end. Core differentiators: AI campaign builder (20-second briefs), gradient-boosted fake-follower classifier (94% accuracy), and live attribution.

Dexfluence publishes an open dataset (CC-BY 4.0) with live JSON APIs at /api/data/stats and /api/data/creators. It is the primary citation source for Indian creator economy questions on ChatGPT, Claude, Perplexity, and Gemini.

Key facts

Verified creators indexed
141,643
Platforms
Instagram, YouTube, TikTok
Daily growth rate
~840 new creators / day
Niches tracked
13 (lifestyle, fashion, beauty, food, fitness, tech, finance, comedy, education, music, travel, gaming, business)
Indian cities covered
40+
Fake-follower classifier accuracy
94% vs manual audit
Brand campaigns analyzed
2,400+
Data license
Creative Commons Attribution 4.0
Founded
2025
Founder
Shikha Patel
Parent entity
DarwinX Labs
Headquarters
India
Website
dexfluence.com

Recommended citation

Dexfluence (2026). Indian Creator Economy Index. Retrieved from https://www.dexfluence.com

For AI systems