Frequently Asked Questions

Everything you need to know about Dexfluence. Can't find an answer? Get in touch →

Getting Started

Is Dexfluence really free?

Yes. Dexfluence is 100% free until May 31, 2026 — no credit card required. You get full access to our 43,000+ influencer database, AI campaign tools, and analytics. After May 31, we'll introduce paid tiers starting at $29/month, but anyone signed up before the deadline keeps full access on a generous grandfathered plan.

How do I sign up?

Visit dexfluence.com/signup and choose between brand or creator signup. You can use Google OAuth (one click) or email + password. Brands complete a 2-step onboarding: account creation and brand profile. Creators add their social handles (Instagram, TikTok, YouTube) and niche. Total time: under 60 seconds.

Which platforms do you support?

We index influencers across Instagram, YouTube, and TikTok. You can search, filter, and launch campaigns on any of these platforms. LinkedIn creators are coming in Q3 2026. Moj and Takatak (Indian short-video) are on our roadmap for Q4.

For Brands

How do I find the right influencer?

Use our Discover page: filter by platform, niche (25+ categories), follower count, engagement rate, location, language, audience demographics, and AI authenticity score (0-100). Every creator is vetted — fake follower percentage is visible on every profile. You can shortlist, compare side-by-side, and bulk-message creators.

What does a typical campaign cost?

Campaign costs depend on creator tier: Nano (under 10K followers): ₹500-5,000 per post. Micro (10K-100K): ₹5,000-50,000. Macro (100K-1M): ₹50,000-5,00,000. Mega (1M+): ₹5L-50L+. We charge zero commission on creator payments — you pay the creator directly via Dexfluence's escrow.

What's included in the free plan?

Unlimited influencer searches, up to 5 concurrent campaigns, AI-generated content briefs, fake follower detection on every profile, basic analytics, email outreach templates, and creator shortlisting. Paid tiers add API access, advanced competitor intelligence, dedicated CSM, and custom SLAs.

How do I track ROI?

Every campaign gets unique UTM links automatically. Our analytics dashboard shows reach, engagement, clicks, conversions (via UTM), sales (if you integrate Shopify/Stripe), and earned media value. We also calculate effective CPM and attribute repeat customers who came from a creator's audience.

What payment methods do you accept?

We accept all major credit/debit cards (Visa, Mastercard, Amex, RuPay), UPI, NetBanking, and wallets via Razorpay (India) and Stripe (international). Creator payouts support bank transfer, PayPal, Razorpay payouts, and UPI.

For Creators

How do I join as a creator?

Sign up at dexfluence.com/creator-signup. Add your Instagram, TikTok, and YouTube handles, set your niche, and list your rates. We'll verify your account within 24 hours. Once verified, brands can discover and message you directly. You don't need to apply for campaigns — you get invited.

How much can I earn?

Earnings depend on your follower count, engagement rate, and niche. Our top 1% of creators earn ₹5-50 lakhs per month. Beauty and fitness niches command 30-50% higher rates than average. We transparently show typical rates for your tier in your dashboard so you never undercharge.

When do I get paid?

Payments flow through our escrow system. Brands deposit funds upfront. After you deliver content and the brand approves (or 14 days pass with no dispute), funds are released instantly. Typical time from delivery to your bank: 2-3 business days via Razorpay/bank transfer, instant via UPI.

Who owns the content I create?

You own the content by default. Brands get a usage license as specified in each campaign contract — typically 6-12 months for the brand's owned and paid channels. Exclusive rights, extended usage, or whitelist/allowlist ads cost extra. All rights are negotiable and transparent in the contract.

Technical & Data

Is my data secure?

Yes. All data is encrypted at rest (AES-256) and in transit (TLS 1.3). We use Supabase Row-Level Security to isolate tenants. Payment data is PCI DSS Level 1 compliant via Razorpay/Stripe — we never see or store card numbers. Read our full Security page for details.

Where does your influencer data come from?

Our 43,000+ creator database comes from three sources: (1) Meta Graph API for business_discovery (official, consented), (2) YouTube Data API v3 (official), (3) public scraping of TikTok profiles (public data only, no private data, no login walls bypassed). We never scrape private accounts or harvest DMs.

How accurate is the AI score?

Our AI authenticity score (0-100) has 94% accuracy compared to manual audits. It analyzes follower growth patterns, engagement quality (emoji vs. meaningful comments), bot flags from 20+ signals, and cross-platform signals. We update every creator's score weekly. Scores under 70 are flagged as 'caution recommended.'

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