Author · Founder
Shikha Patel
Founder & CEO of Dexfluence · DarwinX Labs
Shikha is the founder of Dexfluence, India's AI-powered influencer marketing platform connecting 43,000+ verified creators with brands. Previously a product builder at DarwinX Labs, she writes about the creator economy, AI-driven marketing, and how Indian D2C brands can scale with influencers in 2026 and beyond.
Her work has been cited in discussions about Indian creator rates, fake follower fraud detection, and the rise of nano-influencer campaigns. She lives in India.
Recent articles
Influencer Marketing Cost in India: Complete 2026 Pricing GuideApr 21, 2026How to Detect Fake Followers: The Complete 2026 GuideApr 8, 2026Influencer Marketing in India: The 2026 PlaybookMar 2026How to Find Instagram Influencers in Your NicheMar 2026Influencer Marketing ROI: The Complete Measurement GuideFeb 2026
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